Every ingredient has a simple story

Here we explain each one simply: what it is, where it comes from and what it does.

  • MUTA Shampoo bottle
  • MUTA Conditioner bottle
  • MUTA Body wash bottle

Making sense of the formula

To show how it works, we sorted the ingredients into clear groups by what they do, so the whole formula reads at a glance.

  • BaseCarry every other ingredient and make up the body of the product
  • CleansingWash away oil and dirt, build a rich lather, and keep hair soft
  • ConditioningSmooth the cuticle, reduce tangles, and make hair easy to comb
  • HydrationDraw moisture into the hair and help it stay strong and elastic
  • CareLeave the scalp comfortable after rinsing, never tight or stripped
  • TextureGive the shampoo its body, so it pours and spreads without running
  • PreservationProtect against bacteria, mold and hard-water metals, keeping the formula fresh
  • pHBalance the pH to a scalp-friendly level, and hold it there

Our ingredientindex

We want everyone to know what each one is, without being put off by a long name, because it is all simple.

B

C

E

G

H

L

P

S

T

Strict rules,by choice

Any ingredient that does not help clean, protect or care stays out, so the list is short and repeats across products.

  • Sulfate-free No SLS or SLES in any formula.
  • Silicone-free No silicones on the list.
  • Salt-free We thicken with cellulose, not salt.
  • Fragrance-free No added perfume.
  • Vegan No animal-derived ingredients.
  • Cruelty-free No animal testing.

We do not use any of these, as a matter of principle, even though many of them are not harmful in themselves.

  • Sodium lauryl sulfate (SLS)
  • Sodium laureth sulfate (SLES)
  • Silicones
  • Perfume and fragrance
  • Dyes
  • Parabens
  • Methylisothiazolinone (MIT)
  • Methylchloroisothiazolinone (CMIT)
  • Formaldehyde releasers
  • Triclosan
  • EDTA
  • Cocamide DEA
  • Cocamide MEA
  • Mineral oil
  • Petrolatum

Know exactly
what’s insideKnow exactly what’s inside

We choose only globally trusted suppliers. We know exactly where everything inside your bottle comes from — and you can verify it any time.

Back label of MUTA Shampoo — all 14 ingredients and what each one does

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